A business website should help people understand what you do, who it helps and how to contact you. I design the content, navigation and implementation around these questions, with attention to smartphones and search engines.
Let's talk about your new website
A website that explains the value of your business
Visitors may already know you, or they may be looking for a solution without ever having heard your name. Both should be able to find your services, areas of work, relevant examples and a way to contact you easily. Before designing, we define who you want to reach and what enquiries you want to receive.
Building a website therefore starts with a structure that suits the business. A professional practice, a small service business and a company with a technical catalogue may have different needs: the number of pages, documents to consult and contact options should reflect those needs.
- Business website: company introduction, services, useful information and ways to get in touch.
- Website for an independent professional: skills, intended audiences, working methods and verifiable aspects of my professional background.
- Landing page: a page dedicated to an offer or campaign, with a clear primary action.
- Informational catalogue: products or solutions organised to make browsing and requesting information easier.
Online sales, restricted-access areas, bookings and integrations require a separate assessment. They are not included by default in a business website.
What the project includes
The scope is defined before work begins. The areas we work on are:
- Structure and content: required pages, messages, information to collect and materials to prepare. We decide who will supply the text, photos and documents.
- Design and navigation: a clear hierarchy, navigation paths between pages and interfaces suited to the intended screen sizes.
- Development: building the agreed pages, forms and integrations, using a technical approach suited to future maintenance.
- Technical SEO and content: titles, descriptions, page URLs, internal links, sitemaps and structured data consistent with the business.
- Checks and launch: checking navigation, forms, links, mobile readability and how updates are made.
To see my work, explore the projects in my portfolio. The how I work page explains how I organise discussions and reviews.
A website for the audience you want to reach
The site needs to speak to the people your business serves, whether they are in a specific area or across several countries. Together, we identify the information that helps them understand your offering and decide whether to contact you.
Your local presence should be described using accurate information. Pages need to distinguish between actual services and needs: repeating the same text with a different city name does not help someone choose a provider. If you work across several areas, we can assess which differences are useful to explain.
SEO, contact enquiries and post-launch management
A technically sound website provides a foundation for being discovered and understood. Rankings also depend on competition, content quality, reputation and sustained effort. I do not promise a Google ranking as part of a project: we agree which services should be discoverable and how to monitor progress.
To assess how useful your website is, it is important to distinguish visits from relevant enquiries. We can define which actions to track, such as form submissions, and which tools to use while respecting visitors’ consent choices. The SEO guide for SMEs explores the relationship between technical work, content and local search.
Before launch, we agree on who will update the website, which access credentials to hand over and whether a CMS is needed so you can edit content yourself. The domain, hosting, any licences and maintenance should be considered separately and clearly set out in the proposal.
Questions about building a website
How much does a website cost for a small business?
It depends on the structure, available content, languages, features and integrations. The quote sets out what is included and which costs recur. The website cost guide for SMEs helps you compare the items to consider.
Will I be able to edit text and images?
If the project needs it, we choose a solution that supports it and define which elements will be editable. A CMS gives you editorial independence, but also needs management and updates.
Can I keep my domain and hosting?
I check compatibility and access before proposing changes. The domain, email and website need to be coordinated; any website work must take existing services into account.
I already have a website: do I need to start from scratch?
Not necessarily. An assessment of your existing website may identify targeted improvements. The business website redesign service starts with what you already have and what needs improving.
What does your business need the website to achieve?
Tell me what you offer, who you serve and what materials you already have. From there, we can define the pages, priorities and a quote with a clear scope. Describe your web project.