Journal
Notes on what I learn as I build. Engineering, AI, online visibility and product decisions, drawing on practical experience and open questions.
Being a junior: a god complex and impostor syndrome
A sound on the screen, and uncertainty about what the filter hides. How to choose between the possibilities AI opens up, even in an unfamiliar field.
Getting found, including within an answer
A conversation about QWEN led Francesco Giambuzzi to contact me. That experience prompted a reflection on how I approach SEO, GEO and AEO in projects.
When to redesign a business website
How to identify problems with an existing website and assess content, accessibility, navigation and objectives before a redesign.
Automation and AI for business processes
Five process examples to consider: website enquiries, newsletters, email, documents and follow-up. Criteria for choosing integrations, checks and human review.
How a small business can rank on Google
A practical guide to understanding how to rank on Google: technical SEO, content, local keywords, speed and realistic growth timelines.
How much a website costs for a small business
Features, content, management and maintenance: the items to compare when reviewing a quote.