Shaping the offer
Working side by side, we clarified how to present vending, the venue network and the Perfume Bar, with different journeys for venue operators and event organisers.
All projects
Club Perfumes
Live · 2026Three screens
Club Perfumes · mobile website
Where it started
I built the website alongside the professional as the Club Perfumes idea took shape.
Problems and decisions
A recognisable identity
I tuned AI-generated images to the brand’s aesthetic and adapted the map with inverted colours to a dark interface, keeping venue selection usable on mobile.
Local discovery and social media
I worked on local search for venues and geographic areas and linked the site to its Instagram and TikTok profiles, connecting local discovery with its social presence.
How it works
- The site uses HTML, CSS and JavaScript without an application framework, with static files hosted on IONOS and Apache configuration.
- A JavaScript translation system handles Italian, English, Spanish and French, including copy, labels and accessibility attributes.
- Dedicated pages distinguish fragrances, vending, the venue network and perfume bars instead of squeezing different offers into one screen.
- The contact form sends enquiries to Formspree. The website does not require a custom application server or customer database.
What I learned
Working alongside someone who knows the business helped me distinguish its offers and audiences. I bring that experience to projects where a website needs to explain an activity before presenting its features.
Current status
The website is live. This case presents how the offer is organised, the contact journey and the work on its visual identity.
SEO, GEO and AEO for public content
For the public side of Club Perfumes, I incorporate SEO (Search Engine Optimization), GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). Content, context and structure are part of making the product easier to find and understand.
I organise pages around people’s questions and connect answers to examples, sources and verifiable results. How I work on SEO, GEO and AEO
An interesting problem?
Tell me what you want to build or improve, who will use it and what constraints you have. I’ll get back to you so we can work out where to start.